Privacy Policy

Last updated: 16 October 2025

1. Introduction

This Privacy Policy describes how Puro Analytics Oy (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website puroanalytics.com (the “Website”) or otherwise interact with our services.

We are committed to safeguarding your privacy and ensuring that your personal data is handled in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable data protection laws.

2. Data Controller

The data controller responsible for processing your personal data is:

Puro Analytics Oy
Address: Hakolahdentie 30, 00200, Finland
Website: https://puroanalytics.com
Email: risto@puroanalytics.com

3. Personal data we collect

We may collect and process the following categories of personal data:

  • Identification and contact information: such as your name, email address, and company details (if you contact us directly).
  • Usage and technical data: including your IP address, browser type, device information, pages visited, and referring URLs.
  • Cookie and analytics data: collected through cookies and similar technologies. See our Cookie Policy for details.
  • Communication data: information you provide when corresponding with us (e.g., through email or web forms).

4. How we use your data

We use your personal data for the following purposes:

  • To operate, maintain, and improve our Website and services.
  • To respond to your inquiries and provide customer support.
  • To analyze website traffic and user behavior (using tools such as Google Analytics).
  • To comply with legal obligations and prevent misuse or fraud.
  • For marketing and communication purposes, where legally permitted and with your consent where required.

5. Legal bases for processing

We process personal data under one or more of the following legal bases:

  • Consent (Article 6(1)(a) GDPR) – when you voluntarily provide your information or accept analytics/marketing cookies.
  • Contract (Article 6(1)(b) GDPR) – when processing is necessary to perform a contract or take steps prior to entering a contract.
  • Legal obligation (Article 6(1)(c) GDPR) – when processing is necessary to comply with applicable law.
  • Legitimate interest (Article 6(1)(f) GDPR) – to improve our services, ensure network and information security, and prevent abuse.

6. Data sharing and international transfers

We do not sell or rent your personal data. We may share your data only with trusted third-party service providers who assist in operating our Website and analytics (e.g., hosting providers, analytics platforms).

Where data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses.

7. Retention of personal data

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting obligations.

When personal data is no longer needed, it will be securely deleted or anonymized.

8. Your data protection rights

Under the GDPR, you have the following rights:

  • Right of access – to request a copy of your personal data held by us.
  • Right to rectification – to request correction of inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”) – to request deletion of your personal data where legally applicable.
  • Right to restrict processing – to limit how we process your data in certain circumstances.
  • Right to data portability – to receive your data in a structured, commonly used format.
  • Right to object – to object to processing based on legitimate interests or for direct marketing purposes.
  • Right to withdraw consent – at any time, where processing is based on your consent.

To exercise these rights, please contact us at risto@puroanalytics.com.

You also have the right to lodge a complaint with your local data protection authority. In Finland, this is the Office of the Data Protection Ombudsman.

9. Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

However, no data transmission over the internet or electronic storage method is completely secure, and we cannot guarantee absolute security.

10. Cookies and tracking technologies

We use cookies and similar technologies to enhance your experience, analyze website performance, and support marketing activities. For detailed information about the cookies we use and how you can manage your preferences, please refer to our Cookie Policy.

11. Links to other websites

Our Website may contain links to external websites operated by third parties. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policies of any external sites you visit.

12. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. Any updates will be posted on this page with a new “Last updated” date.

13. Contact us

If you have any questions about this Privacy Policy or our data practices, please contact:

Puro Analytics Oy
Address: Hakolahdentie 30, 00200, Finland
Email: risto@puroanalytics.com
Website: https://puroanalytics.com