Cookie Policy
Last updated: 16 October 2025
1. Introduction
This Cookie Policy explains how Puro Analytics Oy (“we”, “us”, or “our”) uses cookies and similar technologies on our website puroanalytics.com (the “Website”). It describes what cookies are, the types of cookies we use, and how you can manage your cookie preferences.
For more information about how we process personal data, please see our Privacy Policy.
2. What are cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They enable websites to function efficiently and provide information to the site owner.
Cookies may be:
- First-party cookies – placed directly by us; or
- Third-party cookies – placed by third parties that provide services to us (for example, analytics or advertising partners).
Cookies can also be:
- Session cookies – deleted automatically when you close your browser; or
- Persistent cookies – stored on your device until they expire or are deleted manually.
3. How we use cookies
We use cookies and similar technologies for the following purposes:
| Category | Purpose | Examples of data collected / use |
|---|---|---|
| Strictly Necessary Cookies | Required for the Website to function properly, including enabling basic features such as page navigation and secure areas of the site. | Session management, load balancing, authentication. |
| Preference Cookies | Allow the Website to remember information that changes the way it behaves or looks, such as your language or region. | Language selection, cookie consent settings. |
| Analytics Cookies | Help us understand how visitors interact with our Website by collecting and reporting information anonymously. | Google Analytics or similar tools (e.g. visitor counts, traffic sources, pages visited). |
| Marketing Cookies | Used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. | Google Ads, Meta Pixel, or similar advertising cookies. |
4. Legal basis for processing
The use of cookies that are not strictly necessary is based on your consent in accordance with Article 6(1)(a) GDPR and Article 5(3) of the ePrivacy Directive. You may withdraw your consent at any time via the cookie settings provided in our cookie banner or by adjusting your browser settings.
Strictly necessary cookies are used based on our legitimate interest in providing a functional and secure website (Article 6(1)(f) GDPR).
5. Managing your consent and cookies
You can manage or withdraw your consent to non-essential cookies at any time by clicking the “Cookie Settings” link available on our website.
Alternatively, you can configure your browser to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the Website.
Instructions for managing cookies in popular browsers:
6. Third-party cookies and tools
We may use third-party services that place cookies on your device, such as:
- Google Analytics (Google LLC, USA) – for website analytics;
- Google Ads or other advertising networks – for personalized advertising.
These third parties may process your data outside the EEA. In such cases, appropriate safeguards (such as Standard Contractual Clauses) are applied in accordance with GDPR requirements.
You can learn more about how Google uses data here: https://policies.google.com/technologies/partner-sites
7. Retention period
Cookies remain on your device for different durations depending on their type and purpose. Session cookies are deleted when you close your browser, while persistent cookies remain until their defined expiry date or until you delete them manually.
8. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our cookie usage. The updated version will be published on this page with a new “Last updated” date.
9. Contact
If you have any questions about this Cookie Policy or our use of cookies, please contact:
Puro Analytics Oy
Email: risto@puroanalytics.com
Website: https://puroanalytics.com